Last updated: March 26, 2026

At Your Baby Shop, we are committed to protecting your privacy and ensuring that your personal information is handled with transparency, care, and security. This Privacy Policy describes how we collect, use, and disclose your information when you access our website, place an order, or otherwise interact with our services (the “Services”).

By using our Services, you agree to the practices described in this Privacy Policy.

1. Personal Information We Collect

We may collect the following categories of personal information depending on how you interact with our Services:

• Contact Information

Name, email address, shipping address, and billing address

• Payment Information

Payment details and transaction confirmations (processed securely via payment providers)

• Order & Transaction Data

Products viewed, added to cart, purchased, or returned

• Communication Data

Messages, emails, and support requests you send to us

• Device & Technical Data

IP address, browser type, device information, and connection details

• Usage Data

How you interact with our website, including pages visited and actions taken

2. How We Collect Information

We collect your personal information through:

• Direct interactions (when you place an order or contact us)

• Automated technologies (cookies, tracking tools, and analytics)

• Service providers and partners assisting in operating our store

3. How We Use Your Information

We use your personal information to:

Provide & Manage Services

• Process orders and payments

• Arrange shipping and delivery

• Provide customer support

• Maintain your account and preferences

Improve Your Experience

• Personalize your shopping experience

• Recommend relevant products

• Enhance website functionality and performance

Marketing & Communication

• Send order updates and service-related messages

• Provide promotional offers (you may opt out at any time)

Security & Fraud Prevention

• Detect and prevent fraudulent transactions

• Verify claims, including refund or replacement requests

• Protect our business and customers from misuse

Legal Compliance

• Comply with applicable laws and regulations

• Enforce our Terms of Service and policies

4. Disclosure of Personal Information

We may share your information with trusted third parties, including:

• Service providers (payment processing, shipping, analytics, customer support)

• Technology platforms that enable our store operations

• Legal authorities, when required to comply with law or protect our rights

We only share information necessary to perform these functions and require appropriate safeguards.

5. Third-Party Services

Our store may include links or integrations with third-party websites or tools.

We are not responsible for:

• The privacy practices of third-party platforms

• Content or services provided by external websites

We recommend reviewing their policies before engaging with them.

6. Data Security & Retention

We implement appropriate safeguards to protect your personal information. However:

• No system is completely secure

• Information transmitted online may not be fully protected

We retain your information only as long as necessary to:

• Provide our Services

• Comply with legal obligations

• Resolve disputes and enforce policies

7. Your Rights

Depending on your location (including the UK and EEA), you may have rights such as:

• Access the personal information we hold about you

• Request correction of inaccurate data

• Request deletion of your data

• Restrict or object to certain processing

• Withdraw consent where applicable

• Opt-out of marketing communications

To exercise your rights, please contact us at the email below.

8. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Enhance website functionality

• Analyze traffic and user behavior

• Improve performance and personalization

You may control cookie preferences through your browser settings.

9. Children’s Privacy

Our Services are not intended for individuals under the age of majority.

We do not knowingly collect personal data from children.

10. International Data Transfers

Your information may be transferred and processed outside your country of residence.

Where required, we ensure appropriate safeguards are in place to protect your data in accordance with applicable laws.

11. Changes to This Policy

We may update this Privacy Policy periodically.

Any changes will be posted on this page with an updated “Last updated” date. Continued use of our Services constitutes acceptance of those changes.

12. Contact Us

If you have any questions or requests regarding this Privacy Policy, you may contact us at:

📧support@yourbabyshop.store

📍 London, United Kingdom