{"title":"New Arrivals","description":null,"products":[{"product_id":"baby-bath-support-for-sink-or-bathtub-comfort","title":"Premium Baby Bath Support Cushion – Cozy Comfort for Sink \u0026 Bathtub","description":"\u003cp\u003e🛁 \u003cstrong\u003eCozy Bathing Bliss with Baby Bath Support for Sink or Bathtub Comfort\u003c\/strong\u003e\u003cbr\u003e\n   🌟 Transform bath time into a delightful and stress-free experience for both you and your baby. \u003cbr\u003e\n   🧸 This bath support provides a snug and secure environment, ensuring your little one stays comfortable and happy in the sink or bathtub.\n\u003c\/p\u003e\n\n\u003cp\u003e💧 \u003cstrong\u003eEnsure Safe and Comfortable Baths with Baby Bath Support\u003c\/strong\u003e\u003cbr\u003e\n   🛡️ Say goodbye to bath time struggles. \u003cbr\u003e\n   🧸 This baby bath support offers excellent stability and softness, keeping your baby safe and cozy while you enjoy quality bonding time during their bath.\n\u003c\/p\u003e\n\n\u003cp\u003e👶 \u003cstrong\u003eExperience Ultimate Bath Time Convenience with Baby Bath Support\u003c\/strong\u003e\u003cbr\u003e\n   🛁 Make every bath a breeze with this versatile support that fits perfectly in sinks and bathtubs. \u003cbr\u003e\n   ✨ It cradles your baby gently, providing the ideal solution for comfortable and worry-free bathing.\n\u003c\/p\u003e\n\n\u003cp\u003e🌊 \u003cstrong\u003eEnhance Your Baby’s Bathing Experience with Cozy Bath Support\u003c\/strong\u003e\u003cbr\u003e\n   🧸 Give your baby the comfort they deserve. \u003cbr\u003e\n   🌟 This bath support is designed to contour perfectly to your baby's body, ensuring a relaxing and enjoyable bath every time, whether in the sink or the bathtub.\n\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Pink","offer_id":43056526819387,"sku":"65833523-Pink","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"Blue","offer_id":43056526852155,"sku":"65833523-Blue","price":69.0,"currency_code":"GBP","in_stock":true},{"title":"Yellow","offer_id":43056526884923,"sku":"65833523-Yellow","price":69.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/8494\/9563\/files\/3078F4D5-2D5D-43A4-93C8-D92A03A3113E.png?v=1769945517"},{"product_id":"baby-highchair-feeding-mat","title":"Waterproof Baby Highchair Feeding Mat – Non-Slip, Easy-Clean Floor Protector","description":"\u003cp\u003e🍽️ \u003cstrong\u003eKeep Mealtime Mess-Free with the Baby Highchair Feeding Mat\u003c\/strong\u003e\u003cbr\u003e\n   🧼 Make clean-up a breeze with the Baby Highchair Feeding Mat. \u003cbr\u003e\n   🧽 Designed to catch spills and crumbs, this mat ensures that mealtime messes stay contained, protecting your floors and keeping your dining area spotless.\n\u003c\/p\u003e\n\n\u003cp\u003e💧 \u003cstrong\u003eDurable and Waterproof for Reliable Protection\u003c\/strong\u003e\u003cbr\u003e\n   🛡️ Experience reliable protection with the Baby Highchair Feeding Mat's durable and waterproof design. \u003cbr\u003e\n   🌟 Made from high-quality materials, this mat effectively shields your floors from food and liquid spills, making it an essential accessory for any parent.\n\u003c\/p\u003e\n\n\u003cp\u003e🧽 \u003cstrong\u003eEasy to Clean for Hassle-Free Maintenance\u003c\/strong\u003e\u003cbr\u003e\n   ✨ Enjoy hassle-free maintenance with the Baby Highchair Feeding Mat. \u003cbr\u003e\n   🧼 Simply wipe it down with a damp cloth or toss it in the washing machine for quick and easy cleaning, allowing you to spend more time with your little one and less time on chores.\n\u003c\/p\u003e\n\n\u003cp\u003e🧸 \u003cstrong\u003eNon-Slip Design for Safety and Stability\u003c\/strong\u003e\u003cbr\u003e\n   🚼 Ensure safety and stability during mealtime with the Baby Highchair Feeding Mat's non-slip design. \u003cbr\u003e\n   🔒 The mat stays securely in place, providing a stable surface for your highchair and preventing accidental slips and spills.\n\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Black \/ One Size","offer_id":43056528490555,"sku":"1434539_CM8GHON","price":61.0,"currency_code":"GBP","in_stock":true},{"title":"Mustard \/ One Size","offer_id":43056528523323,"sku":"1434539_6JVVT38","price":61.0,"currency_code":"GBP","in_stock":true},{"title":"Misty Blue \/ One Size","offer_id":43056528556091,"sku":"1434539_EDQKG2U","price":61.0,"currency_code":"GBP","in_stock":true},{"title":"Sage \/ One Size","offer_id":43056528588859,"sku":"1434539_AOMQWJR","price":61.0,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ One Size","offer_id":43056528621627,"sku":"1434539_5GZPTS0","price":61.0,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ One Size","offer_id":43056528654395,"sku":"1434539_A9F7Q5C","price":61.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/8494\/9563\/files\/D76062C4-8B10-41BB-B5EF-9E6A664A244C.png?v=1769943706"},{"product_id":"baby-pillow","title":"Premium Anti-Flat Head Baby Pillow – Breathable Sorona Plant Fiber Comfort","description":"\u003cp\u003e🛏️ \u003cstrong\u003eIntroducing our Premium Baby Pillow, Crafted with Care for Your Little One's Comfort and Health\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e🌿 Made from environmentally friendly and healthy Sorona plant fiber, our pillow core is soft, breathable, and odorless. \u003cbr\u003e\n   🚫 Say goodbye to harsh chemicals and hello to natural, skin-friendly materials that promote better sleep and overall well-being.\n\u003c\/p\u003e\n\n\u003cp\u003e👕 The pillowcase is crafted from high-quality fabric, ensuring comfort and quick-drying properties. \u003cbr\u003e\n   💨 With good air permeability and no formaldehyde or fluorescent agents, it's gentle on delicate skin and promotes a healthy sleeping environment for your baby.\n\u003c\/p\u003e\n\n\u003cp\u003e🍯 Featuring a unique honeycomb structure, our pillow is smooth to the touch and helps prevent flat head syndrome by distributing pressure evenly over the skull while your baby lies on their back. \u003cbr\u003e\n   🧠 This promotes proper head shape development and ensures your little one sleeps soundly and safely.\n\u003c\/p\u003e\n\n\u003cp\u003e🌽 Our corn fiber material pillow is the perfect choice for parents who prioritize their baby's comfort and health. \u003cbr\u003e\n   🧼 Plus, with a removable pillowcase, it's easy to keep clean and fresh for your little one.\n\u003c\/p\u003e\n\n\u003cp\u003e💤 Invest in your baby's comfort and well-being with our premium baby pillow. \u003cbr\u003e\n   👶 Because every little one deserves a good night's sleep.\n\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Blue","offer_id":43056529014843,"sku":"458543_LJSMX1I","price":52.0,"currency_code":"GBP","in_stock":true},{"title":"Pink","offer_id":43056529047611,"sku":"458543_E5WYMIB","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/8494\/9563\/files\/6TZwhJXPnNWBZwV.webp?v=1764703788"},{"product_id":"baby-self-feeding-breastfeeding-support-pillow","title":"Little Helper™ Hands-Free Feeding \u0026 Nursing Support Pillow","description":"\u003cp\u003e\u003cspan\u003eBy Your Baby Store\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGive Your Arms a Break and Your Baby the Perfect Support! ✨\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeeding time should be a moment of connection, not a struggle with tired arms and awkward positions. The Little Helper™ Support Pillow is ergonomically designed to cradle your baby at the perfect angle for both breastfeeding and self-feeding. Whether you’re at home or on the go, this pillow provides the \"extra set of hands\" every parent needs. 🤱🙌\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhy the Little Helper™ is a Game-Changer:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Smart Self-Feeding Support! 🍼 Our upgraded \"handshake\" design features a secure bottle holder that allows your baby to feed comfortably while keeping the bottle at the perfect angle—reducing gas and fussiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Breastfeeding Made Easy! ☁️ Say goodbye to back strain. This pillow lifts your baby to a more ergonomic position for nursing, protecting your posture and ensuring a better latch.\u003c\/span\u003e\u003cspan\u003e \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Premium \"Pearl Cotton\" Comfort! ☁️ Stuffed with ultra-soft, breathable pearl cotton and wrapped in skin-friendly cloth, it feels like a soft cloud against your baby’s delicate skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Compact \u0026amp; Travel-Ready! 🚗 Its slim, lightweight design (300x250x40mm) fits perfectly in your diaper bag, making it the ideal companion for restaurant visits, flights, or trips to grandma's house.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Durable \u0026amp; Easy to Clean! 🧼 Accidents happen, but cleanup is simple. The high-quality cloth is designed to withstand daily use while maintaining its shape and softness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProduct Specifications: 📋\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Brand: Little Helper™ (Exclusive to Your Baby Store)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Material: Breathable Soft Cloth + Premium Pearl Cotton Filling\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Design Options: Available in Standard and the Upgraded Handshake (Bottle Holder) design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Dimensions: 300 x 250 x 40 mm (Perfectly Portable!)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Package Includes: 1 x Little Helper™ Support Pillow\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMake mealtime more comfortable for you and your little one. Shop the Little Helper™ collection at Your Baby Store today! 🛒💖\u003c\/span\u003e\u003c\/p\u003e","brand":"Baby Niche","offers":[{"title":"Ordinary style","offer_id":43131009794107,"sku":"5VDT9VO","price":35.99,"currency_code":"GBP","in_stock":true},{"title":"Upgraded style","offer_id":43131009826875,"sku":"94ZBVYIV4","price":38.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/8494\/9563\/files\/IMG-1232.jpg?v=1768925539"},{"product_id":"foldable-baby-bath-kneeling-elbow-pad-set","title":"Foldable Baby Bath Kneeling \u0026 Elbow Pad Set – Extra Soft, Thick \u0026 Supportive","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🛁 Comfortable, Stress-Free Bath Time Starts Here\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTurn bath time into a more comfortable and enjoyable experience with the Foldable Baby Bath Kneeling \u0026amp; Elbow Pad Set. Thoughtfully designed to protect your knees and elbows, this set provides extra-soft cushioning, reliable grip, and easy care, so you can focus fully on your little one.\u003c\/p\u003e\n\u003cp\u003eCrafted with premium neoprene padding, it offers gentle yet supportive comfort on hard bathroom floors while staying securely in place for safe use.\u003c\/p\u003e\n\u003cp\u003e✨ Why Parents Love It \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eUltra-Soft Neoprene Padding – Cushioned support for knees and elbows, reducing pressure and strain\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFoldable \u0026amp; Compact – Easy to store, lightweight, and perfect for small spaces\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNon-Slip Bottom – Stays firmly in place for added safety during bath time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy to Clean – Machine washable for effortless, hygienic care\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStylish Designs – Choose from stripes, solid colours, heart-shaped, and floral patterns\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e📏 Size Details\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBath Mat: 56 × 42 cm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKneeling Pad: 56 × 28 cm\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDesigned to provide ample coverage while remaining comfortable and practical.\u003c\/p\u003e\n\u003cp\u003e \u003cspan\u003e📦 What’s Included\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e1 × Bath Mat\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1 × Kneeling Pad\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eAvailable in multiple packaging options.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e💛 A Smart Essential for Every Parent\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for everyday use or as a thoughtful gift for new parents, this bath kneeling and elbow pad set combines comfort, safety, and convenience in one must-have product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMake every bath time easier on you — because caring for your baby should feel as good as it looks.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Baby Niche","offers":[{"title":"Gray Handbag Packaging \/ 2 For 1 Set","offer_id":43131021688891,"sku":"PD841FP","price":51.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/8494\/9563\/files\/gxb2lF7KXMsdPrMc.webp?v=1768417092"},{"product_id":"childrens-electric-u-shaped-toothbrush","title":"Children’s Electric U-Shaped Toothbrush – Gentle Automatic Cleaning for Babies \u0026 Toddlers","description":"\u003cp\u003e🦷 Full-Mouth Cleaning in Seconds\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMake brushing faster and more effective with the unique U-shaped brush head that cleans all teeth at once. Designed to fit comfortably in a child’s mouth, it provides a thorough clean in just a few moments—perfect for busy parents and wiggly toddlers.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🌿 Soft \u0026amp; Gentle for Sensitive Gums\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis toothbrush features ultra-soft bristles and gentle vibrations to protect delicate gums while still removing plaque. It ensures a comfortable brushing experience for babies and toddlers, making it ideal for children who are new to oral care.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🎉 Makes Brushing Fun \u0026amp; Builds Healthy Habits\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBrushing doesn’t have to be a struggle anymore. The fun, child-friendly design helps kids enjoy brushing time, encouraging them to develop strong oral hygiene habits early. A great solution for parents looking to make daily routines easier and more enjoyable.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Baby Niche","offers":[{"title":"PINK🩷 \/ 2-6 Years Old","offer_id":43180686180411,"sku":"9QRUACO","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"PINK🩷 \/ 6-12 Years Old","offer_id":43180686377019,"sku":"2J956CN7C","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"GREEN💚 \/ 2-6 Years Old","offer_id":43180686311483,"sku":"D7S02F3VP","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"BLUE💙 \/ 2-6 Years Old","offer_id":43180686278715,"sku":"BP9ZO9SF6","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"BLUE💙 \/ 6-12 Years Old","offer_id":43180686344251,"sku":"7IL19QFT0","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"REPLACE BRUSH HEAD \/ 2-6 Years Old","offer_id":43180686245947,"sku":"DXIMB82QX","price":10.35,"currency_code":"GBP","in_stock":true},{"title":"REPLACE BRUSH HEAD \/ 6-12 Years Old","offer_id":43180686213179,"sku":"FKYDDL2IE","price":10.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/8494\/9563\/files\/tctO4zxD5BgOvdPZ.webp?v=1769740957"}],"url":"https:\/\/yourbabyshop.store\/collections\/new-arrivals.oembed","provider":"YOUR BABY SHOP ","version":"1.0","type":"link"}